About Us

Stores

Exchange Old Gold

In the heart of Andhra Pradesh, a humble store opened in Rajahmundry in 1978—marking the beginning of Chandana Brothers, a brand that would become a cherished name in South Indian jewellery and textiles. Built on trust, tradition, and family values, Chandana Brothers stood for more than just gold jewellery and pattu sarees—it was about relationships, integrity, and shared celebrations.

For over four decades, it became the go-to destination for weddings, festivals, and life's milestones. Chandana Brothers earned the loyalty of generations through authenticity, variety, and affordability, becoming a symbol of tradition and elegance in every South Indian household.

As times changed and new generations emerged, so did the need for a refreshed identity— one that honoured the past while embracing the future. That evolution gave rise to Chandanaz. Deeply rooted in the legacy of Chandana Brothers, Chandanaz carries forward the same values of trust, authenticity, and customer-first service, now with a sharper focus on jewellery.

Chandanaz is not a new beginning—it's a natural next step. With a modern retail experience, timeless designs, and hallmarked purity, it speaks to today's aspirations while staying deeply connected to cultural roots.

With stores across Andhra Pradesh in Vijayawada, Guntur, Kurnool, Nandyal, Proddatur, and Amalapuram, Chandanaz is more than a jewellery brand—it's a trusted companion through generations.

At Chandanaz, we're proud to continue a legacy of “The Authentic Jeweller” that began over 45 years ago. The name may be new, but the heart remains the same. Purity in Every Piece, Forever.

Lifetime Warranties

100% Gold Buyback

Hallmarked Jewellery

Easy Exchange Policy

Transparent Pricing

Personalised Service

The Milestones

From its first store in Rajahmundry, Chandana Brothers grew steadily—guided by vision, anchored in values. Each new store was more than an expansion—it was a promise delivered.

1978

The first store opened in Rajahmundry, specializing in textiles.

1989

Became a household name in the Godavari districts, known for quality and trust.

1993

Expanded to Vijayawada with a textile-exclusive store.

1994

Opened new store in Guntur, offering premium textiles.

1995

Entered Kurnool opening new store, further strengthening regional presence.

1998

New textile store launched in Amalapuram.

1999

A historic year—introduced gold jewellery across all stores, with a special focus on bridal collections.

2006

Opened the second store in Vijayawada (M.G. Road), offering both textiles and jewellery under one roof.

2017

Launched mall-format stores under the "CB" brand, refreshing our identity for a modern audience.

2018

Expanded to Nandyal, offering a complete range of jewellery and textiles.

2021

Introduced centralized operations for consistent quality, transparent pricing, and customer trust across all stores.

2025

Marked a new chapter with the launch of Chandanaz at Proddatur, a modern jewellery brand with a fresh identity.

Our Vision

To be the preferred jewellery destination known for integrity, timeless design, and unparalleled value, connecting generations through cherished and affordable luxury.

Our Mission

To consistently offer high-quality, hallmarked jewellery that blends tradition with innovation, providing an exceptional customer experience through transparency, integrity, and affordability. We strive to build lasting relationships and create memorable experiences for every customer who steps into CHANDANAZ.

Our Values

Integrity

We uphold honesty and transparency, ensuring that every piece of jewellery and every interaction builds trust with our customers.

Authenticity

We are committed to offering genuine, hallmarked jewellery that represents our heritage and dedication to quality.

Affordable Luxury

We aim to make luxury accessible without compromising on quality, offering beautifully designed pieces that resonate with our audience.

Customer Centricity

Every decision we make revolves around our customer’s satisfaction, providing personalised service and lifelong aftercare.

Innovation

We blend tradition with modern tastes, constantly innovating to keep our designs fresh and relevant to the evolving needs of our customers.

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@thechandanaz