Position: Marketing Manager

Job Title: Marketing Manager

Reporting To: MD & other decision makers

Job Summary:

Marketing Manager will be responsible to lead and implement all marketing and promotional activities for all the business verticles of company. The ideal candidate should have hands-on experience in retail marketing, preferably in the jewellery or fashion/lifestyle sectors, with strong execution capabilities in both offline and digital domains.

Job Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, or related field
• MBA in Marketing preferred ΓÇó Min 4-7 years of relevant experience in retail/jewellery/fashion/lifestyle marketing
• Proven track record of executing impactful marketing campaigns ΓÇó Knowledge of both traditional and digital marketing tools ΓÇó Strong vendor management and negotiation skills
• Ability to travel across store locations when required
• Excellent verbal and written communication and interpersonal skills
• Proficiency in Telugu, English and Hindi languages
• Must be competent with the Internet and all Microsoft Office applications like Excel, Word, PowerPoint
• Can work independently and in a team environment
• Effective time-management skills with ability to meet deadlines

Job Responsibilities:

• Execute marketing strategies aligned with brand goals and business objectives.
• Lead the planning and rollout of store-specific, seasonal, and festive marketing campaigns to increase footfall and sales.
• Collaborate with the management to define the promotional priorities, and market segmentation.
• Plan and manage new store launch promotions, including ATL, BTL, and TTL activities.
• Create monthly marketing calendars, aligning promotions with key customer occasions and product cycles.
• Manage vendor relationships for creative agencies, media, printing, and event partners.
• Coordinate the design and production of marketing collaterals, signage, and in-store branding materials.
• Drive local digital marketing efforts (Google Ads, WhatsApp Broadcasts, hyperlocal targeting, etc.) in coordination with the central digital team.
• Monitor competitor activity and customer trends to continuously refine marketing initiatives.
• Implement and oversee customer loyalty programs and gold savings scheme promotions.
• Organize in-store events, influencer tie-ups, and community-based marketing activities to increase brand engagement.
• Track campaign performance, prepare marketing dashboards, and present actionable insights to leadership.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.
• Monitor key marketing KPIs such as footfall, cost per acquisition, campaign ROI, and customer acquisition.
• Collaborate with the sales team to support local promotions, offers, and visual merchandising standards.
• Continuously propose and implement innovative marketing initiatives to build brand equity and increase customer recall.